George Widodo is an award-winning art director who has worked at David & Goliath, Mullen Lowe, Mother NY and now a creative at The Martin Agency NY. We uncovered a little bit on George’s past work on White Pike Whiskey during his time at Mother New York and also his written statement below about his thoughts as a creative.
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Curious. Counterculture. Contraption.
Beauty is knowing that some things are ugly. I’m a visual propaganda – full of curiosity and driven by superficial conversations that annoy me most. Yet the deeper it goes, the more powerful it becomes. Thus, I respect advertising and believe in it for its capacity to influence change and create waves of revolution towards the greater good of humanity.
Connecting the dots of my visual diary, I found out that what the eyes see and what the mind apprehends is always different than what my heart perceives. Like a contraption of curiosity, I observe people not to be a part of its culture, but to create a counterculture. Normality bores me, as is 99% of uniformed advertising. Therefore, I keep myself to think in surreal ways and design controversies to strike a difference and spark tension within the society to transform the old and design anew.
I am George Widodo, a creative entrepreneur and I don’t sell things – I buy ideas and perception.
See more of George’s work at www.georgewidodo.com